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Jaipur Virasat Foundation
The Jaipur Virasat Foundation (JVF) works with and for traditional artists in Rajasthan. As traditional forms of patronage disappear, and modern forms of entertainment supersede traditional ones, JVF seeks to provide livelihood opportunities for struggling artists.
The Jaipur Virasat Foundation (JVF) works with and for traditional artists in Rajasthan, a state rich in historic habitations, traditional arts, crafts, and cultural resources. It has pioneered a holistic, culture-based and cross-sector approach to livelihood generation through its various activities, events, advocacy forums and networks, always employing specialist skills and best practices.

A charitable trust since 2002, JVF's development strategy is in synergy with UNESCO charters for the conservation of tangible and intangible heritage and preservation of cultural diversity.

JVF has a small, enthusiastic staff representing multiple disciplines. It is developing a strong network of partner organizations, citizens, scholars, professionals, industrialists, businessmen and artists.

JVF has the potential to deal with all aspects of heritage-based social and economic development and continually attracts dynamic young individuals committed to building an informed, diverse and proactive citizenry.

Each JVF project or programme is run by a project director, supported by a coordinator or executive assistant and underpinned by JVF's permanent team, consultants and volunteers. A board of trustees has supported JVF's work since its inception.

Over the past seven years, JVF has been researching and working with artistic communities from rural areas in Rajasthan. As traditional forms of patronage disappear, and modern forms of entertainment supersede traditional ones, JVF seeks to provide livelihood opportunities for struggling artists. It does this in three main ways:
Research and documentation of artists in rural parts of Rajasthan
JVF conducts talent-scouting and research trips to learn more about the lives and work of Rajasthan's artists, to see where support is needed, and find art forms that might be represented and showcased at festivals in other parts of Rajasthan.
Support for local village festivals
JVF supports existing secular festivals, by providing volunteers, expertise and sometimes financial assistance. When there is adequate demand, and local organisations are prepared to produce festivals, JVF will support the creation of new festivals.

Showcasing artists and art forms
In order to raise the profile and perceived value of their art forms, JVF facilitates performances at festivals throughout Rajasthan, at the Jaipur Heritage International Festival, and at the annual RIFF (Rajasthan International Festival) in Jodhpur. Artists receive broader exposure and access new markets for their work.

Artist Support Scheme
JVF started with the artists support scheme in the year 2007 for the folk artists of Rajasthan. This includes providing financial support, on a monthly basis, to artists who have been legends in their field of performing art and is not able to perform now due to illness or old age. Not all artists are eligible for this program. The beneficiary artists are selected on the basis of their contribution to the art form. The artist should be a legend of his art form and should have done such work that has gained recognition for the art form. He should have also encouraged the younger generations to follow the art form.
The amount given out is Rs. 2,200/- per person per month. This gives the artist a feel of independence and allows him to live with pride and dignity. He can use this money to spend on himself for his day to day requirements, medicine, etc.

Other support
JVF also organizes capacity-building workshops, facilitates collaborations with international artists and offers recording opportunities. Wherever possible, JVF seeks to find and connect artists with sources of sustainable income.
 
Website: http://www.jaipurvirasatfoundation.org/
 
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